Personal Search - and Naming Your Kids

I've recently been dealing with naming for a start-up and ran across a WSJ article - You're a Nobody Unless Your Name Googles Well. Given how hard it is to figure out business names, reading this was a little scary:

So when Ms. Wilson, now 32, was pregnant with her first child, she ran every baby name she and her husband, Justin, considered through Google to make sure her baby wouldn't be born unsearchable. Her top choice: Kohler, an old family name that had the key, rare distinction of being uncommon on the Web when paired with Wilson. "Justin and I wanted our son's name to be as special as he is," she explains.

Yikes! Thank goodness I didn't know this before I named my kids.