Possible bad news for the consumer tech industry headed into the 2006 holiday season: Consumers appear to be experiencing a level of "tech fatigue," failing to embrace product updates that don't offer dramatic benefits or greater ease of use. A case in point is apparent growing frustration with iPods, especially their hard-to-replace batteries and difficulties with iTunes.
With signs pointing to a slower economy, consumers seem to be waiting for major innovations to come out of the tech sector, and are satisfied with the technologies they have that are reliable, easy to use and provide clear value.
Source: Zandl Group
No comments:
Post a Comment