Led by former movie studio head Terry Semel, Yahoo is preparing to launch an original online reality series that users can access at their convenience.
The show, called Wow House, follows two families whose homes are refurbished with $10,000 worth of electronics. The show has a modest budget ($100,000 for the pilot) and will earn revenue through in-line advertising. Unlike traditional television, this and other programming from Yahoo will be delivered in short clips.
Source: San Francisco Chronicle
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