Approximately 160 outlets in the Toronto-based Pizza Pizza chain will begin issuing RFID-based tags to allow customers to pay for low-cost orders without cash.
The chain will use Dexit RFID tags linked to pre-paid accounts, and can be used to pay for small orders such as individual pizza slices. Customers will also be able to refill their accounts at any participating outlet, or through the Dexit website. Pizza Pizza hopes that the tags will increase business while providing an added customer convenience.
Pizza Pizza will actively encourage customers to sign up for the accounts, and will enter customers in a contest to win a new car each time they make a purchase with their tag.
Source: Kioskmarketplace.com
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