Speaking at the DevLearn 2009 Conference

I am really excited to have my presentation accepted this year at the DevLearn 2009 Conference which will be held in San Jose, CA from November 10-13, 2009. This is a great opportunity for me to share how I have been using eLearning in the work that I do teaching graduate courses in educational and assistive technology. I will be speaking on the topic of: Delivering e-Learning Assets in PDF Format. It is also an opportunity for me to meet some of the renowned leaders in the field of eLearing and learn the latest from some of the best in the field. While I'm out in San Jose, I will also have a chance to spend Monday at the Adobe Learning Summit 2009, an all day conference focusing on learning more about the Adobe products and how to best use them to put together innovative eLearning materials.

Here is a synopsis of my presentation for the DevLearn 2009 Conference:

Using the ubiquitous PDF format, it is now easier than ever to deliver your digital assets for your students to view with the free Adobe Acrobat Reader 9. Today you can also take advantage of screencasting software (Adobe Captivate and Camatasia Studio) that can be integrated into a PDF Portfolio. These technologies now let you incorporate rich media into your courses, and deliver them as a PDF.

In this session, participants will learn how to create PDF Portfolios that can contain Word documents, graphics, Excel spreadsheets, and video, and deliver your final document in one PDF file. You will learn how to use Adobe Acrobat Extended Pro with Adobe Presenter to create e Learning materials from your PowerPoint slides that you can publish as a PDF. You will also view a recently completed eBook project called Technology Support for Writing that incorporates SWF videos.

In this session, you will learn:

• How to create a PDF Portfolio using a variety of file formats


• How to create e-Learning materials from your PowerPoint slides using Adobe Presenter


• How to integrate SWF videos from Camtasia Studio and Adobe Captivate into your PDF Portfolios


• How to deliver your PDF Portfolio with the free Adobe Acrobat Reader


• How to add SWF videos to Microsoft Word and PowerPoint

If you you are interested in eLearning this is one conference you will not want to miss. Hope to see you there.

Twitter Brings Lower Quality Clicks

Richard Hoeg points out that for his blog Twitter = High Visits But Low Conversion. Basically, he shows his "referring sites" from Google Analytics for the past two weeks:

His conclusion:

Folks who visit from Twitter don't visit as many pages and spend less time of the site.

Of course, that made me wonder if twitter really was bringing lower quality clicks than other sources. That's contrary to what I would expect. You would think that someone who gets a link referred by someone they know would visit and then look around. It should be pretty qualified. So, I looked at a similar view of referring sites:

Indeed, people coming from twitter are the lowest in pages viewed per visit and near the bottom in time on site and highest bounce rate. Likely they were interested in the specific item that they came there for, but still it's a bit disappointing that they don't click around a bit more.

Of course, a relatively small percentage of traffic from twitter actually comes from "twitter.com" – many people use tools like TweetDeck. And I believe many of these are reported as Direct Traffic. So, I went to the list of All Traffic sources:

and while Direct Traffic does have a good number of referrals, it really doesn't provide good results. Basically, it's about the same as organic search traffic. And some of the Direct Traffic that comes from twitter is lumped in with Direct Traffic from other sources including RSS readers. And I believe that those other sources likely are higher quality clicks. Notice that google.com as a referring source (likely Google Reader) is better than Direct generally. Bloglines also has better numbers.

I tried to get a bit more detail by using bit.ly to see more about sources, but unfortunately, they also run into the same issue with the different twitter sources. Here's their description of "referring sites":

Direct Traffic includes people clicking a bit.ly link from:
- Desktop email clients like Microsoft Outlook or Apple mail
- AIR applications like Twirhl
- Mobile apps like Twitterific or Blackberry Mail
- Chat apps like AIM
- SMS/MMS messages
It also includes people who typed a bit.ly link directly into their browser

So they can't help differentiate either. Bottom line, everything I'm seeing suggests that Richard was right:

Twitter brings lower quality clicks

What's also interesting here is that there's been quite a bit of high profile discussion around Does This Blog Get More Traffic From Google or Twitter? where there was a question of whether twitter brought more traffic than traditional sources. For Fred Wilson, he gets pretty huge twitter traffic.

For Richard and I, we don't get nearly the same levels and it's not even close.

Twitter delivers some traffic, but it's still small compared to search.

It's surprising that Fred Wilson is not looking at the question of the quality of his twitter traffic either.

Aggregators Bring Traffic

One last thought, it's been a while since 2007 Traffic Stats - Hopefully a Meme where I looked a bit at my traffic numbers. They've grown considerably over the years, but a lot of the statistics have remained consistent. One of the really interesting things I saw in Richard's stats and in my stats was:

Two Aggregators (eLearning Learning and Work Literacy) are among the top 5 in referring sites.

On Richard's eLearning Learning was number 7 as a referrer. For him, they were 100% new visitors and had pretty good pages clicked and time on site. For me, it was also pretty good quality traffic.

This is somewhat validating the concept behind these sites and the Browse My Stuff concept.

And all of this makes me think:

Marketers interested in quality clicks should focus less on twitter and more on blogging, search and aggregation.

Using the Calculation Feature in MindView 3

For the past several months I have been using MindView 3 Business Edition for some of the projects that I have been working on and have had a chance to delve into the Calculation feature. While the Calculation feature is powerful it may not be initially intuitive to figure out, for the first time user. Once you get the hang of it and understand how it works you will see just how powerful it is and how it can help you budget and estimate the cost of your projects. Not only can you enter values into your branches but you can create formulas with those defined values that automatically calculate for you that can be rolled up to help you look at the big picture. Since a picture is worth at least a thousand words, I thought it would be easier to show you how to use the Calculation feature in MindView 3 by creating this short screen cast. Click here to view the screencast. Having entered values into your mind map then gives you the option to Export these values to Excel which generates a complete report. So take the time to look at the video and let me know what you think. I think you will see the value in learning how to enter values into your mind map which is great for costing out projects that you may be working on.

If you are looking for how your organization can benefit from using MindView 3 Business Edition please feel free to email me

Mind Mapping Webinar

This morning I had the opportunity to do a webinar on mind mapping, to the faculty at a college in Nairobi, Kenya. The session lasted an hour and a half and it was exciting to be able to introduce the faculty to the merits and features of several of the leading mind mapping applications. The faculty is in the process of developing a multi-disciplinary curriculum and wants a vehicle to be able to express their ideas and a way to communicate them. Having access to a mind mapping application would allow them to brainstorm and see the big picture with a high degree of clarity.

For those of you that are just jumping into using the web to do webinars and training, today I used several tools to enable me to do this work. I used Glance to share my screen- which continues to be a solid performer and very easy for my clients to use. I also used Skype for the audio which I would have to say was incredible today- the sound quality was crisp and clear on both ends. Likewise, I used Papershow with my PowerPoint presentation which allowed me to annotate right on my slides. I was also able to use Papershow as well as a digital whiteboard to jot down some ideas and information that my participants could see as I was speaking. Wow - what a collection of tools you are probably saying about now. Yes- but trying to keep the presentation interactive and novel, is important when doing webinars over and having these tools makes it that much easier to do. When you are planning your webinar here are some tips:

• Rehearse, Rehearse and Rehearse again
• Disconnect your computer from the WiFi network and hardwire your computer into the network
• Do a run through if you can
• Have a backup plan in case Voice Over Internet Protocol (VOIP) does not work
• Use a headset if you are planning to use VOIP (ie. Skype)
  
• Use tools that have "just enough features" so that you can focus on the content and not the technology
• Confirm your meetings a couple days before to make sure everyone is on the same page

With a little planning you will find that hosting a webinar is a lot of fun and very rewarding, especially when you can span the globe without leaving your office. Yes- the "world is flat" and continues to get smaller through the power of the web! If you have any questions about the tools I used, please feel free to leave a comment. Likewise, if you are trying to figure out whats the best mind mapping tool for your situation please feel free to email me.

Play and Socialize with People Interested in eLearning

I'm co-founder and CTO of a new start-up, Fantasy World, that creates fun, online games that allow groups of people to have fun, win prizes, play-along with celebrities, and most of all to socialize outside the normal context of the group. It's backed by a major entertainment company and my co-founder comes from the fantasy sports space.

Our first game has just launched, Survivor Football '09.

If you like American rules football (sorry this is not soccer), and you would enjoy socializing with a group of people who read this blog, please sign-up and join the Fight Club that is called - the eLearning Fun Club. I'd especially welcome any of you who can help us make better picks during the season, i.e., actually have some knowledge of Fantasy Football. I'm a fan, but have never done fantasy football before. Luckily the game is pretty simple, but still helpful to have a couple of ringers in our fight club to help us out.

Here's a video that explains a bit more about the game:

When you join, make sure you select the eLearning Fun Club as your fight club. That's where we will be hanging out. In addition to Fight Clubs, there are prizes. You can choose the prize you want at any time prior to the start - Week 2 kick-off.

Some of the other fight clubs are offering prizes in addition to the prize that you play for. I don't specifically have a prize in mind for the winner of the fight club yet.

Any ideas on what we could give? Maybe a copy of some books from authors who read this (and would want to play)? Maybe something from one of the vendors who reads this?

More generally, I believe that this represents something we will see more of in the future. Interesting ways to socialize that is outside the original venue and how we are used to socializing. I'm curious what Nancy White might have to say about this kind of thing. But that's likely another whole series of blog posts.

SmartDraw 2010 Upgrade Available

I have been a user of SmartDraw for the past several years and have always found it to be an easy tool to use application to create a wide variety of professional looking visuals. Just last week I had a chance to get a sneak peek of SmartDraw 2010 during a webinar that was hosted by Paul Stannard, CEO of SmartDraw. It is not every day that the CEO of the company takes the time to give me a 1-1 tour of their product, SmartDraw 2010 has been refined taking into account just how users are really using the product. I believe that once you try SmartDraw 2010 you too will find that it takes you less clicks and less time to be more efficiently producing professional looking documents and materials. I have just received my copy of SmartDraw 2010 and will put it through the paces especially in the area of mind maps, project management, and timelines. For more information click here

Nothing More Important in my Life Than Blogging

From Jay Cross' Informal Learning Flow Hot List for August, fantastic video with Seth Godin and Tom Peters discussing the value of blogging.

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They sound a lot like what I say about blogging and learning.  This is going to be pretty good for an upcoming presentation to professional speakers about the use of social media.

Seth Godin

Doesn't matter if anyone reads it.

What matters is the metacognition of thinking about what you are going to say.

How do you force yourself to describe in three paragraphs why you did something.

You are doing it for yourself to become part of the conversation even if it's very small.

Tom Peters

No single thing in the last 15 years professionally has been more important in my life than blogging.

It has changed my life.  It has changed my perspective.  It has changed my intellectual outlook.  It has changed my emotional outlook.

Best damn marketing tool by an order of magnitude.

Both

And it's free.