Two out of three US restaurant operators are implementing or testing self-service technology that would allow customers to place orders through kiosks or online. A recent survey by Channel Media and Market Research has also found that many of the respondents plan to install self-service solutions in 2007.
Restaurants are embracing self-service because of speed, customer satisfaction, accuracy and customer data capture capabilities. The biggest reported challenges involve cost and integration with existing systems.
Source: Kioskmarketplace.com
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